In the pleasure products industry since 2008. Most brands simply distributed what they could get from China and customers played no role in their games.

® LOVETOY started by listening to what real users thought. We started with fundamental toys and then expanded according to customer feedback.

We are so lucky living in such a wonderful time. Our almost unlimited abilities give us a real freedom. Our society doesn’t have such strict foundations as there were hundred years ago. It is so good that we have an opportunity to make a choice. Lingerie wasn’t always so stylish and erotic. Actually the concept of lingerie being visually appealing was a development of the late 19th century. Nowadays the lingerie industry is one of the most successful business spheres. The magic of the lingerie is an undoubted fact because it is a way of self expression and it gives a pleasure and satisfaction.